ACCIONA is the fourth most influential company among the more than 6 million Spanish users of LinkedIn, according to an article in the social network “Learning from LinkedIn’s Most Influential Brands”.

This ranking is based on the results of its Content Marketing Score, which measures the engagement of corporate websites, i.e. the interaction that brands achieve based on their audience.

Sharing content of interest on a regular basis (an average of 12 posts per week), sponsoring posts and encouraging employee participation are some of the most common practices in the most influential companies in LinkedIn.

 “Our digital marketing plan reflects a firm commitment to the social networks. Our presence in LinkedIn means that we can tell people about the company all over the world, especially in those countries where LinkedIn has become the main professional network”, says Rafael Rodríguez, ACCIONA’s Head of Digital Marketing.

ACCIONA in LinkedIn

For the last 6 years ACCIONA has managed its presence in LinkedIn through its corporate profile – ACCIONA – and subpages by division – Infrastructures, Energy, Water and Services - and its business units, created per line of activity: Infrastructures, Renewables and Water Treatment. These are open to the entire sector to encourage debate on current issues.

  1. Communication: To disseminate the company’s activities worldwide. More than 76,000 people now follow ACCIONA, sharing and recommending content related to its operations or the field of sustainability in general.
  2. Employer Branding: Detecting and attracting the best talent. The personnel selection team issues job offers and also enters LinkedIn to identify the best-qualified people for vacancies that arise all over the world.
  3. Digital Transformation: ACCIONA encourages its employees to keep their profiles up to date and to use LinkedIn as an online business card. An employee who uses social networks from a professional point of view can become an expert in his/her field, sharing that prestige with the company in the process.

ACCIONA’s followers, spokespersons for the company

If you are interested in communicating the company’s activities, you can do so by following the corporate profile to recommend, share and comment on new developments.