• Multidisciplinary dialogue: The speakers include artists Refik Anadol and Mario Klingemann (pioneers in AI use in artworks), representatives of major international museums and architects

On April 24th and 25th, Madrid will host the NEXT IN: Museums Innovation Impact forum, organized by ACCIONA Cultura, with the aim of carrying out an in-depth reflection on the future of the art world.

The meeting will bring together representatives from the world's leading museums, such as the Museo Nacional del Prado, the Musée d'Orsay, the Musée de l'Orangerie, the Victoria and Albert Museum, the National Museum of Qatar and the Louvre Abu Dhabi, among others.

Other top artists will also participate, such as the Los Angeles-based Turkish creator Refik Anadol and the German Mario Klingemann, internationally recognized as pioneers in the use of data, algorithms and artificial intelligence (AI) in the creation of artworks.

Architecture, as an essential element for the encounter between artists and the public, will also be present at the event, with the leaders of the most relevant studios on the international scene: Frida Escobedo, Tatiana Bilbao, Paola Cattarin, Emilio Tuñón, Jens Richter and Enrique Sobejano, among others.

The speakers, a total of 50 multidisciplinary experts, will offer their views on the new era of creativity and cultural expression through inspiring speeches, conversations and panel talks that will reflect on success stories, best practices and challenges for the future of the sector.

During the forum, areas dedicated to the most striking innovations in the sector will also be available for the more than 200 attendees, where they will be able to live artistic experiences such as the multisensory reproduction of a concert, immersive performances or digital art creations with AI.

NEXT IN is set to be the world's largest forum for the sector, from the approach of museum innovation, and it aims to become a meeting point to discuss each role in the culture industry in a world where the public’s expectations are constantly evolving.

 

GLOBAL ROLE MODEL

The NEXT IN forum is organized by ACCIONA Cultura, an interdisciplinary company specialized in the design and production of events, museums, exhibitions, expo pavilions and interiors. With a track record of projects in 43 countries, it has won 250 international awards.

Among the museums in which it has participated, the Great Egyptian Museum (the world’s largest of its kind), the House of European History in Brussels and the Olympic and Sports Museum in Qatar stand out. 

Since 1990, ACCIONA Cultura has been developing sustainable solutions in museums and art centers, as well as international and universal exhibitions, in which it reflects its creative uniqueness and innovative capacity throughout the value chain.

ACCIONA Cultura is ISO 20121 certified, which guarantees that all its projects are carried out in line with sustainability criteria and all its activities are carbon neutral.