REOPENING. The Valencia City Council will reopen the museum on July 29th, recovering its original name, with a completely renovated image.
NARRATIVE EXPERIENCE. The new initiative incorporates innovative elements such as an augmented reality app, 3D films and 360° videos.
The Paleontological Museum, part of the Valencia City Council's network of museums, will reopen its doors on July 29th with a renewed museographic plan carried out by ACCIONA Living & Culture.
The new design is based on the premise of preserving the identity of this center, which is 25 years old and has a rich collection of fossils, while adding cutting-edge technologies such as augmented reality, immersive audiovisual rooms, interactive elements, 3D films, etc., in order to attract a wider audience of both tourists and locals.
These innovations will help enhance the value of the museum's heritage, which includes the best European collection of South American Pleistocene fossils, with twenty skeletons and more than five thousand bones belonging to twenty different families of mammals.
To do so, ACCIONA Living & Culture has updated the audiovisual content in the permanent collection rooms, created two immersive experiences, implemented tactile and interactive maps in several rooms, produced and filmed a 3D video and developed an augmented reality app that acts as an interactive guide for visitors, unlocking 200 additional details while offering a rich and multi-layered journey through ancient natural history.
Another eye-catching element introduced by ACCIONA Living & Culture is large-scale illustrations, including an impressive 20-meter-long cyclorama, designed to get visitors immersed in prehistoric South America.
These additions help to make the experience more dynamic and memorable, while also bringing it closer to a wider range of audiences in terms of age, interests, education level, etc.
Apart from refreshing its museology with the latest technologies and narratives, the new Palaeontologic Museum also recovers its original name, after being renamed the Museum of Natural Sciences during the previous period. This change of nomenclature goes along with a new corporate image, logo and dissemination strategy.
In addition, the new museum is adapted for people with physical and sensory disabilities and has used environmentally friendly techniques and materials, minimizing polluting emissions and offsetting any unavoidable ones.