He holds a degree in Economic and Business Science from the Universidad de Sevilla.

He began his professional career at Banco Cetelem (BNP Paribas Group), before moving to the Santander Group (1994 – 2002), where he held different directorates general, becoming Director General of Santander Consumer Finance in 1999, a position he held until 2002.

He has formed part of the advisory council of different entities such as AON and Endesa in Andalusia and Extremadura, among others, as well as of the Executive Committee of CEIM.

He is the founder (2002) and Executive Chairman of Konecta, a Spanish multinational devoted to the outsourcing of business processes, present in 10 countries, with 60,000 employees and a turnover of 770 million euros. He is also an investor and shareholder of Internacional Olivarera, an initiative in the agribusiness sector.

He currently sits on the Advisory Council of ABC Sevilla, as well as the International Advisory Council on Business Policy of Instituto Internacional San Telmo.

In 2005 he created Fundación Konecta, of which he is currently a trustee, devoted to promoting social and labour integration of collectives at risk of exclusion. He is also a founder (2005) and Chairman of the Board of Trustees of Fundación Alalá, which works on the social integration of children and young adults from the Roma community. He is also on the Board of Trustees of Fundación Seres and Fundación Cámara de Sevilla.

He has received a variety of awards during his professional career, such as the Gold Medal of the city of Seville (2014) and the Gold Medal for business merit from the Asociación Iberoamericana de Cámaras de Comercio (2015), among others.

He belongs to the Board of Directors of Grupo Konecta and APENET, S.L.