Mr. Entrecanales has a bachelor’s degree in economics from the Carroll School of Management of Boston College.

In 1993, he began his professional career at the Anglo-Dutch multinational company Unilever in Madrid. Two years later, he moved to Milan (Italy) to the company's International Innovation Center, where he worked as a Project Manager, developing products and global strategies for the group. In 1998, he returned to Madrid as Manager of Marketing and Communication at Loewe (LVMH Group), where he was responsible worldwide for Marketing, Communication, Merchandising and Architecture. He was also on its Management Committee.

Between 2001 and 2004, he was the General Manager at Grupo Cinnabar, S.A., a textile retailer with the mission of redefining the Group's strategies.

At the same time, in 2003, he founded and became chairman of the advertising and communications group RK People. In 2012, he co-founded Madrid Horse Week, the venue since 2014 of the World Cup for various equestrian disciplines, becoming the main equestrian event in Spain, and he chairs the Organizing Committee.

From 2018 to 2023 he was a member of the advisory board of AON Iberia.

He also sits on the board of directors of Prosegur Cash, S.A. and several unlisted companies and of the Board of the Royal Spanish Equestrian Federation.