Mr. Entrecanales holds a degree in Economics from the Wallace E. Caroll Graduate School of Management (Boston, USA).

In 1993 he began his professional career in the Anglo-Dutch company, Unilever, in Madrid (Spain); two years later he moved to Milan (Italy) to the company's international R&D centre, where he worked as a Project Manager, helping to develop products and global strategies for the consumer goods group.

In 1998, he returned to Madrid as Director of Marketing and Communication for Loewe (LVMH Group), where he was responsible for Marketing worldwide, as well as Communication, Merchandising and Architecture. He was also on the Management Committee.

From 2001 to 2004, he held the post of General Manager of Cinnabar, S.A. Group, a textile retail company, with the mission of redefining the Group's strategies and goals.

At the same time, in 2003, he founded and became Chairman -together with a group of sector executives- of Revolution, a communications and advertising agency.

In 2012 he was appointed Chairman of the Madrid Horse Week Organizing Committee, whose World Cup of Equestrian Obstacles was held in Madrid in 2014.

He belongs to the Boards of Directors of Revolution Publicidad, Entreriver, Newco Entreriver, Madrid Horse Week, Grupo Security, S.A. and Prosegur Cash S.A.