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"El Prado" by Francesco Jodice

Innovating through art.

Here at ACCIONA we believe that innovation can be a part of anything we do. That's why we worked alongside the Prado Museum in its very first audiovisual artistic project, a tribute to the famed gallery's visitors. The project, called simply "The Prado" and carried out by Francesco Jodice, brings together myriad subtle points of view and creates an artistic focus drawing on the impressions from the beholder of a work of art.

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The audiovisual montage comprised a video and a short movie that were shown (between October 5th 2011 and January 8th 2012) as a kind of wink in collusion with visitors to the Prado, using stills and footage of 400 visitors who volunteered for the project.

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